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Superpark 16 Presented by Gatorade at Mt. Bachelor, OR is Officially Over

Tuesday, May 15, 2012

 FOR IMMEDIATE RELEASE:

Media Contacts:
Jeff Baker
Publisher
SNOWBOARDER Magazine
P: 714-330-5762
jeff@snowboardermag.com
http://www.snowboardermag.com

Superpark 16 Presented by Gatorade at Mt. Bachelor, OR is Officially Over

Superpark 16
Congratulations to Gatorade’s 2012 “Driven From Within” Superpark 16 Standout Seth Hill. P: Laura Austin

SAN CLEMENTE, CA (May 15, 2012) — The snow has finally settled up on Mt. Bachelor, Oregon as Superpark 16 Presented by Gatorade is officially over. After five days of the most progressive park riding in history, the final product of Superpark 16 Presented by Gatorade is nothing short of remarkable.

Throughout the entire week up on Mt. Bachelor, over 300 riders per day were sessioning some of the most revolutionary and gigantic features ever seen at SNOWBOARDER Magazine’s Superpark, and the proof is in the video edits and photo galleries on snowboardermag.com. Riders like Halldór Helgason, Sebastién Toutant, Sage Kotsenburg, Bjorn Leines, Pat Moore, Andreas Wiig, Dan Brisse, Zak Marben and other established icons lapped alongside up-and-comers and future phenoms for five days straight on features built by a handful of the best terrain park builders in the world. SNOWBOARDER‘s Editor, Pat Bridges, elaborates, “After a decade-and-a-half of involvement in our Superpark franchise I can’t recall any being as rife with unforgettable riding as Superpark 16. To be joined by such an elite cadre of riders and to end the season on such a high note is what keeps the Superpark fire stoked. If we didn’t have video proof of everything that went down this week at Mt. Bachelor I’d perhaps write the unbelievable things I saw go down on-hill as merely one long hallucination.”

Superpark 16
Seth Hill at Superpark 16. P: E-Stone

With the help of our presenting sponsor Gatorade, this year’s Superpark participants helped push the level of modern day freestyle snowboarding by keeping them hydrated on the hill all day long, and SNOWBOARDER would like to thank them for their continued and committed support of Superpark. Gatorade’s Director of Sports Marketing, Kenny Mitchell, says, “Gatorade was happy to support Superpark this year and wishes all the guys the best of luck as they continue pushing the sport forward.” Gatorade also gave away $2,500 for the Gatorade “Driven From Within” Superpark Standout award, which went to one rider that embodied the Superpark spirit by riding hard every day from sunup to sundown and hitting every feature on offer up on the hill. After the awards ceremony, it was none other than Seth Hill who walked away with the cash and the prize. Throughout Superpark 16, Seth rode like there was no tomorrow, lapping every feature built by Loon Mountain, NH, Mt. Bachelor, OR, Seven Springs, PA, and Boreal, CA, and both SNOWBOARDER and Gatorade were ecstatic to present Seth with the Gatorade “Driven From Within” Superpark Standout award.

SNOWBOARDER would like to thank Dave Rathman, Tom Lomax, Andy Goggins and the crew at Mt. Bachelor, Oregon for helping the SNOWBOARDER staff in every way imaginable, Gatorade for once again supporting Superpark, Prinoth-manufacturer of the Prinoth Bison X-the official snowcat of Superpark 16, Sunriver Resort for providing lodging to hundreds of riders and media, and of course, the build teams from Loon Mountain, NH, Mt. Bachelor, OR, Boreal, CA, and Seven Springs, PA for pushing together the best snowboard park ever constructed. Watch all the footage from Superpark 16 Presented by Gatorade exclusively on snowboardermag.com, and we’ll see you next year at Superpark 17!

About SNOWBOARDER
SNOWBOARDER Magazine is entering its 24th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s GrindMedia that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming. www.snowboardermag.com

About GATORADE
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit www.gatorade.com.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

About MT. BACHELOR
Mt. Bachelor is the largest ski resort in the Cascade Range, offering 3,683 acres of lift-accessible terrain. The mountain features 10 lifts, seven of which are Express Quads, plus two tubing lifts and two beginner carpets and an average annual snowfall of 370 inches. Mt. Bachelor also features 5 terrain parks, 2 halfpipes, 56K of groomed and tracked cross country trails, snowshoeing, tubing, sled dog rides and summer attractions. For weather conditions, news and events visit www.mtbachelor.com.

About PRINOTH
The leading manufacturer of tracked utility carriers, snow groomers and vegetation management products for all types of terrain and conditions. Part of the LEITNER Group.

About LEITNER GROUP
The group uniting globally competitive high-tech companies under one roof, with 2,781 employees and over 90 sales and service centres worldwide. Leitner has an international network of competence that guarantees local support with maximum efficiency. Facilities are located in Italy, Austria, Germany, France, Slovakia, India, China, Canada and the U.S.

About SUNRIVER RESORT
Located in central Oregon, Sunriver Resort features nearly 250 guestrooms and more than 300 vacation rental properties comprised of private homes and condominiums. A Destination Hotels & Resorts property, Sunriver Resort is a year-round outdoor enthusiast’s dream with 63 holes of championship golf, 28 tennis courts, 35 miles of paved bike paths, three swimming complexes, horseback riding, canoeing and kayaking, fly fishing, and skiing and snowboarding at nearby Mt. Bachelor Ski Resort. Other amenities include the Sage Springs Club & Spa and first-class programs for youth and teens. For more information call 800-801-8765 or visit www.sunriver-resort.com

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