Press Releases
Superpark 16 Presented by Gatorade at Mt. Bachelor, OR is Officially Over
Tuesday, May 15, 2012
FOR IMMEDIATE RELEASE:
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Superpark 16 Presented by Gatorade at Mt. Bachelor, OR is Officially Over
SAN CLEMENTE, CA (May 15, 2012) — The snow has finally settled up on Mt. Bachelor, Oregon as Superpark 16 Presented by Gatorade is officially over. After five days of the most progressive park riding in history, the final product of Superpark 16 Presented by Gatorade is nothing short of remarkable. Throughout the entire week up on Mt. Bachelor, over 300 riders per day were sessioning some of the most revolutionary and gigantic features ever seen at SNOWBOARDER Magazine’s Superpark, and the proof is in the video edits and photo galleries on snowboardermag.com. Riders like Halldór Helgason, Sebastién Toutant, Sage Kotsenburg, Bjorn Leines, Pat Moore, Andreas Wiig, Dan Brisse, Zak Marben and other established icons lapped alongside up-and-comers and future phenoms for five days straight on features built by a handful of the best terrain park builders in the world. SNOWBOARDER‘s Editor, Pat Bridges, elaborates, “After a decade-and-a-half of involvement in our Superpark franchise I can’t recall any being as rife with unforgettable riding as Superpark 16. To be joined by such an elite cadre of riders and to end the season on such a high note is what keeps the Superpark fire stoked. If we didn’t have video proof of everything that went down this week at Mt. Bachelor I’d perhaps write the unbelievable things I saw go down on-hill as merely one long hallucination.”
With the help of our presenting sponsor Gatorade, this year’s Superpark participants helped push the level of modern day freestyle snowboarding by keeping them hydrated on the hill all day long, and SNOWBOARDER would like to thank them for their continued and committed support of Superpark. Gatorade’s Director of Sports Marketing, Kenny Mitchell, says, “Gatorade was happy to support Superpark this year and wishes all the guys the best of luck as they continue pushing the sport forward.” Gatorade also gave away $2,500 for the Gatorade “Driven From Within” Superpark Standout award, which went to one rider that embodied the Superpark spirit by riding hard every day from sunup to sundown and hitting every feature on offer up on the hill. After the awards ceremony, it was none other than Seth Hill who walked away with the cash and the prize. Throughout Superpark 16, Seth rode like there was no tomorrow, lapping every feature built by Loon Mountain, NH, Mt. Bachelor, OR, Seven Springs, PA, and Boreal, CA, and both SNOWBOARDER and Gatorade were ecstatic to present Seth with the Gatorade “Driven From Within” Superpark Standout award. SNOWBOARDER would like to thank Dave Rathman, Tom Lomax, Andy Goggins and the crew at Mt. Bachelor, Oregon for helping the SNOWBOARDER staff in every way imaginable, Gatorade for once again supporting Superpark, Prinoth-manufacturer of the Prinoth Bison X-the official snowcat of Superpark 16, Sunriver Resort for providing lodging to hundreds of riders and media, and of course, the build teams from Loon Mountain, NH, Mt. Bachelor, OR, Boreal, CA, and Seven Springs, PA for pushing together the best snowboard park ever constructed. Watch all the footage from Superpark 16 Presented by Gatorade exclusively on snowboardermag.com, and we’ll see you next year at Superpark 17! About SNOWBOARDER About GATORADE PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com. About MT. BACHELOR About PRINOTH About LEITNER GROUP About SUNRIVER RESORT
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