The Quarterly Publication’s Expanded Trim Size, Higher Quality Paper, and Exclusive Content
Sets the Standard in a Rapidly Expanding and Soulful Industry

SAN CLEMENTE, Calif. (December 22, 2010) – SUP‘s Winter 2011 issue has hit newsstands and the first installment as a quarterly publication is getting rave reviews, featuring passionate, compelling coverage that solidifies it as the leading magazine in the standup paddling world.

Photo: Rob Casey

The issue includes a jaw-dropping spread of the rarely visited Turnagin Arm Tidal Bore in Alaska; plus the history of the Molokai crossing and how standup racing became a sport. The new 1.5-inch, expanded trim size makes the already stellar imagery that much more breath taking. "We’re pumped on SUP magazine’s new format and excited to be able to cover this exciting game with such a high-quality publication," says Editor Joe Carberry. "And standup paddling certainly lends itself to incredible imagery, which is at the heart of our mission."

Other articles in the winter installment include Italy’s standup renaissance, from Venetian canals to the island wilds of Tuscany and recommendations for 5 great winter standup paddling destinations.

"Readers and advertisers have been imploring us to expand our SUP brand, and we’re excited to have done just that," said Norb Garrett, SVP Group Publisher of ASG/Grind Networks. "We’ve fully committed ourselves to playing a key role in the fast-growing standup community by launching our SUPthemag.com website and moving the magazine to a quarterly frequency in 2011. We’ve also named Joe Carberry as SUP’s editor, and he has put together a true A-team of contributing editors, writers and photographers who will help us produce the sport’s premium media properties."

SUP magazine is sold at REI, EMS, Barnes and Noble, Borders, Hastings and 325 other specialty retail stores.

To subscribe to SUP Magazine’s eNewsletter, click here. You can also socially network with SUP on FaceBook and Twitter

About SUP Magazine:
SUP magazine is part of San Clemente, California’s Action Sports Group (ASG). SUP is the leading publication in the standup paddling media world. With a progressive, approachable style, SUP strives to instill an uncontrollable sense of stoke in it’s readers, hopefully pushing them off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on SUPthemag.com, SUP magazine is changing the way you look at the sport, all while getting you into the game.

Warning: After reading and/or viewing SUP magazine and SUPthemag.com you may experience rapid increase in heart rate, uneasiness or an unquenchable urge to get outside. If you do experience any of the above symptoms, please grab the nearest board and paddle and get on the water. SUP magazine is in no way responsible for the repercussions if you don’t.

About Action Sports Group / Grind Networks:
Reaching more than ten million enthusiasts, Source Interlink Media’s Action Sports Group (ASG) / Grind Networks is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, Powder, Canoe & Kayak, SUP Magazine, Dirt Rider, and ATV Rider, Source Interlink Media’s ASG / Grind Networks delivers a cutting-edge network of online properties such as Fantasy Surfer and The Hot 100, events and television programming. For more information, please visit www.actionsportsgroup.net.

About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.