SNOWBOARDER MAGAZINE’S THE LAUNCH PRESENTED BY RED BULL COMES TO PARK CITY, UTAH APRIL 5TH – 9TH, 2011
SAN CLEMENTE, CA (April 4, 2011) — Each year SNOWBOARDER invites a select number of the world’s best snowboarders under the age of 18 to The Launch, a private film/photo shoot that enables this next generation of elite riders to come together in one park to raise the bar for all. This year, these up-and-coming talents will converge upon Park City Mountain Resort in Utah April 5-9, 2011 for a week of innovative and unabashed charging.
"For four years, SNOWBOARDER Magazine’s The Launch has stocked our sport’s talent pool with a fresh breed of rookies," said Pat Bridges, Editor of SNOWBOARDER Magazine. "On April 5th, 2011 over 50 of the best emerging riders in the world will be set loose on Park City, Utah with their sites set on progression."
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The three Winter X Games 15 medalists doing triple backside rodeo 10′s at SNOWBOARDER Magazine’s The Launch in April of 2010. R: L. Tyler Flanagan. Mark McMorris R. Sebastien Toutant P: Ryan Hughes
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This editorial event aims to introduce talented young riders to the larger snowboarding audience by giving them a place to experiment, express their creativity, and connect with their peers. This unique environment fosters progression and the results are always nothing short of remarkable.
Attendees of The Launch consistently go on to win snowboard contests across the globe like the X Games, Air and Style, and the Dew Tour to name just a few. “The Launch showcases the next generation’s superstars," said SNOBOARDER Publisher Jeff Baker. "It’s exciting to see who will emerge as the next Shaun "Mini-Shred" Palmer."
The Launch is known for pushing the sport and offering a glimpse into the future of professional snowboarding. "2011 has been a banger season for Launch regulars," said Bridges. "From a slopestyle podium sweep at X Games 15 to Air and Style domination to multiple magazine covers across the globe The Launch continues to define why the future is now."
The Launch wouldn’t be possible without the support of our sponsors. A special thank you goes out to presenting sponsor Red Bull, and Park City Mountain Resort. Stay logged onto www.snowboardermag.com for daily recaps, photos and video updates from The Launch presented by Red Bull and look for the complete feature story in an upcoming issue of SNOWBOARDER.
About SNOWBOARDER
SNOWBOARDER Magazine is entering its 24th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s Action Sports Group/Grind Networks which reaches more than ten million active sports enthusiasts each month through an integrated network of magazines, online properties, events, and television programming. www.snowboardermag.com
About Action Sports Group/Grind Networks
Reaching more than 10 million enthusiasts, Source Interlink Media’s Action Sports Group (ASG)/Grind Networks is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, Powder, Canoe & Kayak, SUP Magazine, Dirt Rider, and ATV Rider, Source Interlink Media’s ASG/Grind Networks delivers a cutting-edge network of online properties such as Fantasy Surfer and The Hot 100, events and television programming. In addition, ASG/Grind is the exclusive provider of action sports content for Yahoo! Sports through Grind TV and its numerous assets. www.actionsportsgroup.net
About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
Media Contacts:
Monet Quick-Smits
Public Relations
c: 949-370-7083
monet.quick@sorc.com
Jeff Baker
Publisher
c: 714-330-5762
jeff@snowboardermag.com
Pat Bridges
Editor
c: 949-637-4449
pat@snowboardermag.com
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