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SNOWBOARDER Magazine’s Superpark 16 Presented by Gatorade is
Officially Underway
SAN CLEMENTE, CA (May 8, 2012) — For the sixteenth year in a row, snowboarding’s most prestigious annual event is underway. Superpark 16 has kicked off at Mt. Bachelor, OR and over 300 of the world’s best riders have converged on the hill to take it to some of the biggest features constructed this winter.
The invited builders include Loon Mountain, NH, Seven Springs, PA, Boreal, CA, and of course, the host mountain, Mt. Bachelor, OR. Manning the sticks of the Prinoth Bison X (the official snowcat of Superpark 16), these snow movers have amassed some of the most intense and electrifying features ever built in a snowboard park. SNOWBOARDER Editor Pat Bridges had this to say about the acquisition of Prinoth’s Bison X as an official Superpark sponsor. “The best terrain park builders in the world need the best tools to ply their trade at Superpark 16. These cat drivers are renowned for literally ‘pushing’ the limits of park creation and the Prinoth Bison X is the machine that will enable this progression to continue at Superpark 16.”
SNOWBOARDER has also brought back long time sponsor Gatorade to help keep the riders hydrated on the hill, and Kenny Mitchell, Gatorade’s Director of Sports Marketing states “Gatorade is happy to keep the guys fueled as they continue to push progression in snowboarding at this year’s Superpark.”
With a varied field and a talented pool of riders, Superpark 16 is set to be one for the record books. Snowboarders like Sebastién Toutant, Peter Line, Sage Kotsenburg, Gjermund Bråten, Forest Bailey, Bryan Fox, Austin Smith, and many more are lapping the respective lanes of the talented build teams and the imagery and video edits to come will be nothing short of awe-inspiring, which is exactly the Superpark ideology. Also, the newly-incepted Battle of the Brands will pit 16 of snowboarding’s biggest companies head-to-head in a video edit contest this summer and the crews have already been getting after it, so it’s sure to say that the edits from each team will be nothing short of remarkable.
Be sure to stay tuned to snowboardermag.com for daily recaps and exclusive edits, and pick up a copy on newsstands when the Superpark issue lands on shelves in January.
About SNOWBOARDER
SNOWBOARDER Magazine is entering its 24th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s GrindMedia that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming. www.snowboardermag.com
About GATORADE
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit www.gatorade.com.
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.
About PRINOTH
The leading manufacturer of tracked utility carriers, snow groomers and vegetation management products for all types of terrain and conditions. Part of the LEITNER Group.
About LEITNER GROUP
The group uniting globally competitive high-tech companies under one roof, with 2,781 employees and over 90 sales and service centres worldwide. Leitner has an international network of competence that guarantees local support with maximum efficiency. Facilities are located in Italy, Austria, Germany, France, Slovakia, India, China, Canada and the U.S.
About SUNRIVER RESORT
Located in central Oregon, Sunriver Resort features nearly 250 guestrooms and more than 300 vacation rental properties comprised of private homes and condominiums. A Destination Hotels & Resorts property, Sunriver Resort is a year-round outdoor enthusiast’s dream with 63 holes of championship golf, 28 tennis courts, 35 miles of paved bike paths, three swimming complexes, horseback riding, canoeing and kayaking, fly fishing, and skiing and snowboarding at nearby Mt. Bachelor Ski Resort. Other amenities include the Sage Springs Club & Spa and first-class programs for youth and teens. For more information call 800-801-8765 or visit www.sunriver-resort.com
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About SNOWBOARDER
SNOWBOARDER Magazine is entering its 24th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s GrindMedia that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming. www.snowboardermag.com
About GATORADE
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit www.gatorade.com.
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.
About PRINOTH
The leading manufacturer of tracked utility carriers, snow groomers and vegetation management products for all types of terrain and conditions. Part of the LEITNER Group.
About LEITNER GROUP
The group uniting globally competitive high-tech companies under one roof, with 2,781 employees and over 90 sales and service centres worldwide. Leitner has an international network of competence that guarantees local support with maximum efficiency. Facilities are located in Italy, Austria, Germany, France, Slovakia, India, China, Canada and the U.S.
About SUNRIVER RESORT
Located in central Oregon, Sunriver Resort features nearly 250 guestrooms and more than 300 vacation rental properties comprised of private homes and condominiums. A Destination Hotels & Resorts property, Sunriver Resort is a year-round outdoor enthusiast’s dream with 63 holes of championship golf, 28 tennis courts, 35 miles of paved bike paths, three swimming complexes, horseback riding, canoeing and kayaking, fly fishing, and skiing and snowboarding at nearby Mt. Bachelor Ski Resort. Other amenities include the Sage Springs Club & Spa and first-class programs for youth and teens. For more information call 800-801-8765 or visit www.sunriver-resort.com
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