FOR IMMEDIATE RELEASE:

Media Contacts: Jeff Baker Publisher SNOWBOARDER Magazine P: 714-330-5762 jeff@snowboardermag.com

Snowboarder Hires Kyle Kennedy as National Sales Manager and
Promotes Drew Amer to Events Manager

San Clemente, CA (January 24, 2012) – Grind Media is proud to announce the addition of Kyle Kennedy to the Snowboarder Magazine powerhouse publishing crew. As the former Sales and Marketing Manager of Snowboarder, Kyle brings years of experience and expertise and will become the National Sales Manager. After a short hiatus away from Snowboarder, Kyle rejoins the crew after co-founding KidsKnow Distribution with industry veteran Mikey Leblanc. “The crew at Snowboarder is the best in its class and I couldn’t be more excited to rejoin the family. Working with kidsKNOW distribution has helped strengthen my relationships with snowboard retail and I look forward to continue working closely with the front line of the snowboard industry,” explains Kyle.

Snowboarder‘s Kyle Kennedy.

Additionally, Snowboarder has promoted Drew Amer to Events Manager. “Events production has seen tremendous success and growth over the last four years. Our events have been instrumental in making Snowboarder #1 and I’m stoked to promote Drew to Events Manager,” claims Publisher Jeff Baker. “Additionally, Drew adds a sales background and will continue to represent key account on the publishing side,” Jeff adds.

Grind Media continues to grow and reinvest in the future of the title even in challenging economic times. “In 2011, Snowboarder grew 11%, produced the largest issues in the history of the magazine and even added three new members to the team (Jeff Baker, Drew Amer and Mike Yoshida) while competitors seem to be on the decline by cancelling issues and losing staff,” explains Associate Publisher Ryan Field. The success of Snowboarder is attributed to its All-Star team and the dedication, commitment and passion of its members. Editor, Pat Bridges enters his 13th year, Senior Editor, Tom “T Bird” Monterosso love for snowboarding has made him a favorite in the industry and the list goes on.

About SNOWBOARDER
SNOWBOARDER Magazine is entering its 25th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s Grind Media which reaches more than ten million active sports enthusiasts each month through an integrated network of magazines, online properties, events, and television programming. www.snowboardermag.com

About Grind Media
Reaching more than 10 million enthusiasts, Source Interlink Media’s Grind Media is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, POWDER, ATV Rider, Dirt Rider, Canoe & Kayak and SUP Magazine, Grind Media delivers a cutting-edge network of online properties such as Fantasy Surfer, events and television programming. For more information, please visit www.grindmedia.com.

About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

 
###