SKI STARS TO COLLIDE WITH HOLLYWOOD AT THE 2013 POWDER AWARDS PRESENTED BY ICELANDIC GLACIAL

Biggest Night in Skiing Debuts in Park City for First Night of Sundance Film Festival; Additional Tickets Just Released at PowderAwards.com #PowderAwards

PARK CITY, Utah. (Jan. 16, 2013) – The best of skiing will hit the red carpet tomorrow night, January 17, for the 13th annual Powder Awards presented by Icelandic Glacial natural spring water. The biggest night of skiing will also bring out the Hollywood elite who are in Park City for the annual Sundance Film Festival, which also kicks off tomorrow. The event is open to the public for its first year in Park City, and although previously sold out, a handful of additional tickets have just been released for sale now at http://goo.gl/79v7G.

The awards ceremony will honor the world’s best skiers, filmmakers, and photographers with a celebration extraordinaire at Park City Live on Jan. 17. A live-streaming webcast will begin with red carpet arrivals at 7 p.m. (MST) at PowderAwards.com. Doors will open to ticket holders at 7:15 p.m. before the live show starts at 8 p.m.

For Media credentials and registration, contact Dawn Hamilton at dhamilton@khpublicrelations.com.

Click-in to PowderAwards.com for more information, follow Powder on Facebook Facebook.com/PowderMag and Twitter @PowderMagazine and start the conversation with #PowderAwards.

Special thanks to presenting sponsor Icelandic Glacial, as well as supporting sponsors GoPro, Kru82 Vodka, Paradigm Audio, and Red Bull.

About Icelandic Glacial Natural Spring Water
Born and bottled in Ölfus, Iceland, Icelandic Glacial is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint. The source of Icelandic Glacial is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 5,000 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4. As a testament to its exceptional purity, Icelandic Glacial was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012. Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.
For more information about Icelandic Glacial, visit www.icelandicglacial.com. Follow us on Twitter @IcelandicWater and Facebook.com/IcelandicGlacial

About POWDERFor 41 years, POWDER, The Skier’s Magazine, has been produced by and for those who embrace skiing, and is developed through a collective love of two things: good skiing and good magazines. Since it’s inception in 1972, the strength of the POWDER title has been based on authenticity, experience, and respect for its readers—the most passionate, dedicated, and loyal in the sport. POWDER is part of Source Interlink Media’s Grind Media that reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit www.powder.com.

About GrindMedia Reaching more than 10 million enthusiasts, Source Interlink Media’s Grind Media is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, POWDER, ATV Rider, Dirt Rider, Canoe & Kayak and SUP Magazine, Grind Media delivers a cutting-edge network of online properties such as Fantasy Surfer, events and television programming. For more information, please visit www.grindmedia.com.

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Media Contact:
Dawn Hamilton

KHPR for GrindMedia
310-295-1189
dhamilton@khpublicrelations.com