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Shorai Named Official Battery of EnduroCross

Tuesday, February 5, 2013
http://www.endurocross.com

Shorai Named Official Battery of EnduroCross
Light weight batteries provide performance advantage for racers and recreational riders

Irvine, CA (February 5, 2013) – Shorai batteries are the unrivaled choice for dirt bikes equipped with an electric starter. Shorai batteries are 70-80% lighter than lead-acid batteries commonly used in dirt bikes and provide faster cranking for quick starts and re-starts, which are common in EnduroCross. The GEICO AMA EnduroCross Series is pleased to name Shorai as the official battery of the 2013 EnduroCross season.

“A lot of the EnduroCross racers are using electric start bikes and the Shorai batteries are a perfect fit. Saving weight while boosting the cranking power for re-starts are a huge benefit since even the best riders tip over in EnduroCross” said Lance Bryson, Director of Sales and Marketing for EnduroCross.

“EnduroCross is such an exciting sport and a perfect place to showcase the benefits of Shorai batteries” stated Kevin Riley, Executive Vice President of Sales and Marketing for Shorai. “We are looking forward to working with the EnduroCross team to help spread the awareness of Shorai”.

http://www.facebook.com/shoraibattery

2013 X Games Enduro X Schedule

Location Date Arena / Additional Information
Foz do Iquacu, Brazil April 18-21, 2013 Foz do Iquacu
Barcelona, Spain May 16-19, 2013 Barcelona Olympic Stadium
Munich, Germany June 27-30, 2013 Olympiastadion
Los Angeles, USA August 1-4, 2013 Staples Center

See the ESPN announcement about the 2013 X Games plans here: http://espn.go.com/action/fmx/story/_/id/8732238/moto-x-sends-most-disciplines-2013-x-games-events

2013 GEICO AMA EnduroCross Schedule

Location Date Arena / Additional Information
Las Vegas, NV May 3, 2013 Orleans Arena (Friday during Supercross weekend)
Sacramento, CA June 8, 2013 Sleep Train Arena
Ontario, CA September 21, 2013 Citizens Business Bank Arena
Denver, CO October 12, 2013 National Western Complex
Everett, WA October 26, 2013 Comcast Arena
Boise, ID November 9, 2013 Idaho Center
Las Vegas, NV November 23, 2013 Orleans Arena


For more information on the TV Coverage, check your local listings or www.motorsportshour.com.

For more information on EnduroCross, go to www.EnduroCross.com.

Like EnduroCross

EnduroCross tracks incorporate various elements of extreme off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires thrown in! Known as the “toughest racing on two wheels,” this indoor off road racing will certainly keep you on your feet. Don’t miss your chance to see GEICO AMA EnduroCross “Live”. ESPN, ESPN2 and ABC will combine to telecast 25 hours of live X Games 17 competition, which will include Enduro X. For the six remaining EnduroCross events, be sure to log-on to www.motorsportshour.comfor local air dates/times for the Lucas Motorsports Hour on the Versus network.

ENDUROCROSS is a registered trademark of Source Interlink Magazines, LLC. For rules and race information visit www.EnduroCross.com or email endurocross@sorc.com.

About EnduroCross
EnduroCross has quickly become recognized as the most exciting and entertaining form of motorcycle racing in America. Introduced to the states in 2004 as a single, stand alone event, the Maxxis National
EnduroCross grew to a three-round series in 2007. To celebrate its success in 2008, GEICO EnduroCross expanded to a six-round series playing to key markets across the United States. www.EnduroCross.com

About GrindMedia
Media giant Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler and Paved, as well as their standalone websites, GrindMedia is the leading action
and adventure sports magazine publisher in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the action and adventure sports content provider for Yahoo! Sports. To learn more, visit www.grindmedia.com.



About Source Interlink Media Motorsports

Encompassing the highly successful GEICO AMA MiniMotoSX presented by Monster Energy and Braaap USA, the GEICO AMA EnduroCross Championship Series, presented by Lucas Oil and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.co or www.EnduroCross.com

About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

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