Sacramento GEICO EnduroCross TV Airtime Update
Lucas Motorsports Hour Coverage This Weekend

Irvine, CA (July 12, 2012) – Round two of the 2012 GEICO AMA EnduroCross Championship from Sacramento, California is scheduled to air on NBC Sports Channel this Saturday, July 14th at 6:00 pm EST. The entire Lucas Motorsports Hour show is dedicated to EnduroCross and Cameron Steele and Jeremy McGrath provide excellent insight and analysis on this demanding sport. The show includes behind the scenes features as well as highlights of all of the best action of the qualifiers and full coverage of the main event. Make plans to watch it or set your recording devise!

For more information on the TV Coverage, check your local listings or www.motorsportshour.com.

For more information, go to www.EnduroCross.com.

EnduroCross tracks incorporate various elements of extreme off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires thrown in! Known as the “toughest racing on two wheels,” this indoor off road racing will certainly keep you on your feet. Don’t miss your chance to see GEICO AMA EnduroCross “Live”. ESPN, ESPN2 and ABC will combine to telecast 25 hours of live X Games 17 competition, which will include Enduro X. For the six remaining EnduroCross events, be sure to log-on to www.motorsportshour.comfor local air dates/times for the Lucas Motorsports Hour on the Versus network.

ENDUROCROSS is a registered trademark of Source Interlink Magazines, LLC. For rules and race information visit www.EnduroCross.com or email endurocross@sorc.com.

About EnduroCross
EnduroCross has quickly become recognized as the most exciting and entertaining form of motorcycle racing in America. Introduced to the states in 2004 as a single, stand alone event, the Maxxis National
EnduroCross grew to a three-round series in 2007. To celebrate its success in 2008, GEICO EnduroCross expanded to a six-round series playing to key markets across the United States. www.EnduroCross.com

About GrindMedia
Media giant Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler and Paved, as well as their standalone websites, GrindMedia is the leading action
and adventure sports magazine publisher in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the action and adventure sports content provider for Yahoo! Sports. To learn more, visit www.grindmedia.com.

About Source Interlink Media Motorsports
Encompassing the highly successful GEICO AMA MiniMotoSX presented by Monster Energy and Braaap USA, the GEICO AMA EnduroCross Championship Series, presented by Lucas Oil and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.co or www.EnduroCross.com

About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

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