POWDER POLL & VIDEO AWARDS

Date: January 29, 2011

Elements: Online/print reader poll and video award show, charity event

Webcast: 25,000+ unique impresions

Overview: The POWDER Video Awards were born as the first show of its kind to acknowledge the artistry and athleticism in ski film and photography.  A year later we added to this format and established the first ever Reader Poll to recognize the seasonal feats of skiing hero’s. This year the event enters its second decade of recognizing those that continue to progress the sport and change the perception of skiing. Recognized by the industry, athletes and fans as the pinnacle of ski film awards shows, the 11th Annual PVAs continues to be the most sought after party during Winter X Games in Aspen. The hundreds who get in the door experience one of the most intimate parties of the year.

Benefits: Supported in print/online by Powder Magazine and Grind Networks, Webcast and microsite, Coverage and advertisements on Fuel TV, Comcast Sportsnet, The Ski Channel, and Plum TV.