MVP Racing Backs EnduroCross Hot Laps
One lap against the clock for gate pick and bragging rights

Irvine, CA (July 17, 2012) – MVP Racing has joined the GEICO EnduroCross series as the presenting sponsor of the timed Hot Laps that determine the gate picks for the Expert heat races. The hot laps put the top 30 riders on the track one at a time in reverse order of the current series point standings. The riders are forced to tackle the incredibly tough obstacles for a single lap against the clock. The top three riders earn the first pick in the three heat races that kick off the racing for the experts. Since there are 30 riders competing for just 11 spots in the main event during the night show, gate pick and a good start are extremely important to avoiding the chaos that ensues when the pack hits the rocks, logs, pond and other obstacles. Perhaps more important though is the bragging rights and confidence that comes with putting down a good lap time.

“MVP Racing is extremely excited to enter the motorcycle market and feel that EnduroCross is a great way to help create awareness for our brand” stated Aaron Fox, President of MVP Racing. “We are launching a new line of casual apparel and feel that the riders and fans of EnduroCross are a perfect fit for the image that we are building” Fox continued. For more MVP Racing information, go to www.mvpracing.net.

For more information on the TV Coverage, check your local listings or www.motorsportshour.com.
Results and live timing and scoring are available at: http://endurocross.tracksideresults.com/class.asp?s=&c=&e=37. For more information, go to www.EnduroCross.com.

EnduroCross tracks incorporate various elements of extreme off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires thrown in! Known as the “toughest racing on two wheels,” this indoor off road racing will certainly keep you on your feet. Don’t miss your chance to see GEICO AMA EnduroCross “Live”. ESPN, ESPN2 and ABC will combine to telecast 25 hours of live X Games 17 competition, which will include Enduro X. For the six remaining EnduroCross events, be sure to log-on to www.motorsportshour.comfor local air dates/times for the Lucas Motorsports Hour on the Versus network.

ENDUROCROSS is a registered trademark of Source Interlink Magazines, LLC. For rules and race information visit www.EnduroCross.com or email endurocross@sorc.com.

About EnduroCross
EnduroCross has quickly become recognized as the most exciting and entertaining form of motorcycle racing in America. Introduced to the states in 2004 as a single, stand alone event, the Maxxis National
EnduroCross grew to a three-round series in 2007. To celebrate its success in 2008, GEICO EnduroCross expanded to a six-round series playing to key markets across the United States. www.EnduroCross.com

About GrindMedia
Media giant Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler and Paved, as well as their standalone websites, GrindMedia is the leading action
and adventure sports magazine publisher in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the action and adventure sports content provider for Yahoo! Sports. To learn more, visit www.grindmedia.com.

About Source Interlink Media Motorsports
Encompassing the highly successful GEICO AMA MiniMotoSX presented by Monster Energy and Braaap USA, the GEICO AMA EnduroCross Championship Series, presented by Lucas Oil and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.co or www.EnduroCross.com

About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

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