MS Superpark 2013 Presented by Gatorade Starts
Tuesday, March 5th at Keystone, Colorado

SAN CLEMENTE, CA (February 28, 2013) — MS Superpark 2013 Presented by Gatorade is set to begin on Tuesday, March 5th at Keystone, Colorado as over 50 of the most acclaimed and talented female pro snowboarders in the world come together to put Keystone’s celebrated Area 51 Terrain park through its paces. For four straight days, progression will be the priority for icons including Kelly Clark, Elena Hight, Marie-France Roy, Sarka Pancochova, Enni Rukajärvi, Leanne Pelosi and Jenny Jones as these heroines hit the most formidable park features of the season trading tricks and getting the shot.

Torah Bright. Photo: Ryan "Huggy" Hughes

SNOWBOARDER Magazine is also pleased to announce Gatorade’s generous support of MS Superpark as they return for the fifth year in a row as this celebrated gatherings presenting sponsor. According to Martin Nance, Gatorade Global Sports Marketing, "Gatorade is excited to continue our partnership with MS Superpark again this year. These girls are out here early in the morning to late at night working hard to get the shots, which embodies the Gatorade spirit of being driven from within." Past recipients of Gatorade’s Driven From Within MS Superpark Standout award who will be lapping the park at this year’s event include Jessica Kimura, Kjersti Buass and Hana Beaman.

Stay tuned to Snowboardermag.com for news, daily updates, videos, photo galleries and cutting-edge action from MS Superpark 2013. To follow all the happenings from Keystone while on the go, follow @Snowboardermag on Instagram and search #mssuperpark for the latest imagery from this one of a kind session.

About SNOWBOARDER
SNOWBOARDER Magazine is entering its 26th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s GrindMedia that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming. www.snowboardermag.com

About GATORADE
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit www.gatorade.com.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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