Ms. Superpark 2012 Presented By Gatorade is Underway
at Squaw Valley, CA

SAN CLEMENTE, CA (April 23, 2012) — Ms. Superpark 2012 Presented by Gatorade is underway at Squaw Valley, California and some of the world’s most formidable female freestylers have descended on Lake Tahoe to take to the massive setup provided by the builders at Squaw Valley and Snow Park Technologies. All week, the ladies will be stepping up to step downs, going off the wall on wallrides, and testing their mettle on the plethora of rail options off the Gold Coast chair at Squaw.

Ms Superpark 2011. Keystone, CO. R: Jamie Anderson. Photo: Huggy

SNOWBOARDER is also very excited to welcome back Gatorade as the presenting sponsor for Ms. Superpark 2012. For years, the people at Gatorade have been providing the resources to progress snowboarding in SNOWBOARDER’s many event properties. Gatorade’s Director of Sports Marketing, Kenny Mitchell, says, “Gatorade is happy to keep the girls fueled as they continue to push progression in snowboarding at this year’s Ms. Superpark.”

If you’re anywhere in or around Squaw Valley this week, head up and check out all the action, as Gretchen Bleiler, Hana Beaman, Elena Hight, Enni Rukajärvi, Kelly Clark, Erin Comstock, Spencer O’Brien, Jenny Jones, and more drop in to some of the most radical park features ever built and push the level of female freestyle snowboarding. If you can’t make it in person, be sure to go to snowboardermag.com every day for daily recaps, photo galleries, and video edits.

About SNOWBOARDER
SNOWBOARDER Magazine is entering its 24th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s GrindMedia that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming. www.snowboardermag.com

About GATORADE
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit www.gatorade.com.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

About SQUAW VALLEY
Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony, for the ultimate slopeside lodging experience.

Squaw Valley and Alpine Meadows recently joined forces, bringing the two ski resorts under common ownership. Skiers and riders can now access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on the Tahoe Super Pass or any lift ticket. For more information, please visit www.squaw.com.

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