Press Releases
Ms. Superpark 2012 Presented by Gatorade is a Wrap
Tuesday, May 1, 2012
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Ms. Superpark 2012 Presented by Gatorade is a Wrap SAN CLEMENTE, CA (May 1, 2012) — Ms. Superpark 2012 Presented by Gatorade is in the books, and it was one of the best Ms. Superparks we’ve ever seen. For four days, some of the world’s most renowned female snowboarders lapped a pristine park built by Snow Park Technologies, along with Squaw’s head pusher Jess Richitelli and her diligent park crew, and though the summit of Squaw saw some inclement weather, it didn’t hold the ladies back from producing some of the most inspiring photos and video clips of the year.
For four days, established superstars like Spencer O’Brien, Erin Comstock, Jamie Anderson, Sarka Pancochova, Elena Hight, Kimmy Fasani, Desiree Melancon, and Bryn Valaika lapped with the likes of newcomers and soon-to-be sensations Stefi Luxton, Kelly Underwood, Stephanie Sue Feld, Isabel Derungs, Christy Prior and more, and the energy on-hill was electric as the women pushed each other to new levels from sunup ’til sundown. When all was said and done though, there was one rider who walked away with the Gatorade Driven From Within 2012 Ms Superpark Standout Award, and it was none other than Norwegian Kjersti Buass. Kjersti capped off her stellar season with $2,500 and the respect of all who were in attendance at Squaw witnessing her taking it to every feature. Congratulations, Kjersti, and SNOWBOARDER Magazine would like to thank all of the women who showed up for the 8th annual Ms. Superpark.
SNOWBOARDER would also like to thank Gatorade for keeping the ladies hydrated all week and for their continued support in aiding the evolution of SNOWBOARDER‘s event series. Kenny Mitchell, Director of Sports Marketing for Gatorade said, “Gatorade was happy to support Ms. Superpark this year and wishes all of the girls the best of luck as they continue pushing the sport forward.” SNOWBOARDER would also like to thank Squaw Valley and Snow Park Technologies, for pushing up an unbelievable setup for all of those who were lucky enough to ride it. Be sure to check back to snowboardermag.com for additional content from Ms. Superpark, and keep an eye out for SNOWBOARDER Girl on newsstands for a look at the full print feature. About SNOWBOARDER About GATORADE PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com. About Squaw Valley Squaw Valley and Alpine Meadows recently joined forces, bringing the two ski resorts under common ownership. Skiers and riders can now access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on the Tahoe Super Pass or any lift ticket. For more information, please visit www.squaw.com.
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