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GRINDMEDIA LAUNCHES MTNADVISOR.COM

Friday, February 1, 2013

 FOR IMMEDIATE RELEASE:

Media Contact:
Dawn Hamilton
KHPR for GrindMedia
P: 310.295.1189
dhamilton@khpublicrelations.com
http://www.grindmedia.com

GRINDMEDIA LAUNCHES MTNADVISOR.COM

SAN CLEMENTE, Calif. February 1, 2013 - GrindMedia, publisher of leading outdoor sports titles such as Snowboarder, Powder, Newschoolers.com, Bike, Paved, Canoe and Kayak and GrindTV.com, is pleased to announce the launch of MtnAdvisor.com.

http://www.mtnadvisor.com

MtnAdvisor.com is a new mountain resort resource that leverages content from multiple brands to better connect mountain sports enthusiasts to the best places to recreate and relax in the mountains. Featuring current conditions, weather forecasts, exclusive resort information, and relevant content feeds from Grind’s trusted editorial sources, MtnAdvisor.com helps families, groups and individuals plan mountain, sporting and outdoor endeavors to ensure that they will be at the right place and time to enjoy their mountain vacation.

"GrindMedia has a strong network of dedicated, passionate participants in a variety of sports," says MtnAdvisor.com Editor Derek Taylor. "While they have different interests, the one thing they have in common are the places they look to spend their precious time off. MtnAdvisor is the common ground where participants of all ability and experience levels can go to find the information they need to make an educated decision on where to spend their vacation, regardless of their sport of choice."

MtnAdvisor.com is chock-full of snow reports and conditions. Come spring and summer, a plethora of river and trail conditions will be available for more than 450 resorts throughout North America. Drawing on the strength of GrindMedia’s trusted and established outlets, Powdermag.com, Snowboardermag.com, Newschoolers.com, Bikemag.com, Pavedmag.com, CanoeKayak.com, and GrindTV.com, MtnAdvisor.com will provide a year-round resource to discover, plan and enjoy mountain adventures.

"MtnAdvisor.com is an important strategic initiative for GrindMedia and our ever-expanding digital audience," said Norb Garrett, Senior Vice President and Group Publisher of GrindMedia. "This site provides a credible resource for everyone from our existing consumers, our greater GrindTV.com audience and anyone seeking a great mountain experience. Just as importantly, it also offers resort owners and operators and related businesses an outlet to attract new customers and grow their businesses."

» Stay up to date with Resort, Snow and Weather information by signing up for the MtnAdvisor Newsletter.

About GRINDMEDIA
GrindMedia is a leading sports and entertainment media company with leading properties in action/adventure sports, stick and ball sports, and comedy and entertainment. The combined monthly reach of GrindMedia is 20,000,000+ through brands such as Surfer, Snowboarder, Skateboarder, Bike, Powder, SLAM, Baseball America, GrindTV.com, StupidVideos.com and Newschoolers.com. Together, the brands within the GrindMedia portfolio comprise one of the most progressive media groups in the world, leveraging not only authentic scale, but also one of the most influential audiences available. www.grindmedia.com

About SOURCE INTERLINK MEDIA
Source Interlink Media, is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theater and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach. www.sourceinterlink.com

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