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Extensive TV Exposure for GEICO EnduroCross

Friday, June 22, 2012

FOR IMMEDIATE RELEASE:

Media Contacts:
Lance Bryson

Director of Sales and Marketing
Motorcycle Events Group
Source Interlink Media
P: 817-237-0143
Lance.Bryson@sorc.com
http://www.endurocross.com

Extensive TV Exposure for GEICO EnduroCross
Lucas Motorsports Hour and ESPN X Games Coverage

Irvine, CA (June 21, 2012)– The 2012 GEICO AMA EnduroCross Championship will have extensive TV exposure in the coming weeks. It will start with the original airing of the opening round from Las Vegas on the Lucas Motorsports Hour on the NBC Sports Channel this Saturday, June 23rd at 4:30 PM Eastern. Then on Sunday, July 1st, Enduro X will be part of X Games 18 and air on ESPN 2 at 9:00 PM Eastern. One week later, on Sunday, July 8th, the Sacramento event will air on the Lucas Motorsport Hour on the NBC Sports Channel at 5:00 PM Eastern.

The X Games Enduro X will be held on Sunday, July 1st inside the Staples Center, in Los Angeles. You can get tickets for that event at http://www.ticketmaster.com/event/2C0048A3F3825AE7.

For more information on the TV Coverage, check your local listings or www.motorsportshour.com. For X Games, check your local listings or http://espn.go.com/action/xgames/summer/2012/schedule.

For more information, go to www.EnduroCross.com.

2012 GEICO AMA EnduroCross Schedule
Location Date Arena/Additional Information
Las Vegas, NV May 4, 2012 Orleans Arena (Friday during Supercross weekend)
Sacramento, CA June 9, 2012 Power Balance Pavilion
Los Angeles, CA July 1, 2012 Staples Center (X Games Expert Men and Women only)
Ontario, CA September 15, 2012 Citizens Business Bank Arena
Denver, CO October 6, 2012 National Western Complex
Everett, WA October 20, 2012 Comcast Arena
Boise, ID October 27, 2012 Idaho Center
Las Vegas, NV November 17, 2012 Orleans Arena

EnduroCross tracks incorporate various elements of extreme off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires thrown in! Known as the “toughest racing on two wheels,” this indoor off road racing will certainly keep you on your feet. Don’t miss your chance to see GEICO AMA EnduroCross “Live”. ESPN, ESPN2 and ABC will combine to telecast 25 hours of live X Games 17 competition, which will include Enduro X. For the six remaining EnduroCross events, be sure to log-on to www.motorsportshour.comfor local air dates/times for the Lucas Motorsports Hour on the Versus network.

ENDUROCROSS is a registered trademark of Source Interlink Magazines, LLC. For rules and race information visit www.EnduroCross.com or email endurocross@sorc.com.

About EnduroCross
EnduroCross has quickly become recognized as the most exciting and entertaining form of motorcycle racing in America. Introduced to the states in 2004 as a single, stand alone event, the Maxxis National
EnduroCross grew to a three-round series in 2007. To celebrate its success in 2008, GEICO EnduroCross expanded to a six-round series playing to key markets across the United States. www.EnduroCross.com

About GrindMedia
Media giant Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler and Paved, as well as their standalone websites, GrindMedia is the leading action
and adventure sports magazine publisher in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the action and adventure sports content provider for Yahoo! Sports. To learn more, visit www.grindmedia.com.



About Source Interlink Media Motorsports

Encompassing the highly successful GEICO AMA MiniMotoSX presented by Monster Energy and Braaap USA, the GEICO AMA EnduroCross Championship Series, presented by Lucas Oil and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.co or www.EnduroCross.com

About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

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