BASEBALL AMERICA WELCOMES BACK RYAN JOHNSON AS DIRECTOR OF ADVERTISINGThursday, October 4, 2012
BASEBALL AMERICA WELCOMES BACK RYAN JOHNSON AS DIRECTOR OF ADVERTISING
DURHAM, NC, October 3, 2012 – GrindMedia’s Baseball America, one of the leading brand names in the baseball media landscape, announced the hire of Ryan Johnson as its Director of Advertising, a new position in the organization.
Johnson has been with the Nielsen Expositions tradeshow division, located in Southern California, for the last four and a half years as Account Executive for events such as the Outdoor Retailer tradeshow. Prior to his time with Nielsen, Ryan served as the Marketplace Manager for Baseball America from 2005 to 2008.
Johnson played high school baseball in Southern California, college baseball at Wake Forest (Captain, All-ACC, All-American honors) and played professionally in the San Diego Padres organization for two years.
A graduate of Wake Forest University, Johnson brings a wealth of baseball knowledge, sales experience, sporting goods industry expertise, and prior success at Baseball America to help strengthen the company’s advertising sales efforts.
Publisher Lee Folger said, “We are excited about the opportunities that Ryan will bring to our advertising relationships and know that he will help Baseball America grow as part of the GrindMedia / Source Interlink family.”
Johnson added, “I am pleased to re-join Baseball America. It is a passionate brand in baseball that I have followed and supported throughout my professional career. It is a great opportunity to help take Baseball America to the next level as a baseball media brand.”
Ryan will operate out of the GrindMedia offices in San Clemente as well as his home office in Aliso Viejo where he lives with his family.
About Baseball America
Baseball America, a division of GrindMedia, provides in-depth coverage of every level of baseball, from high school and college to the minors all the way to the major leagues. Baseball America publishes a print edition 26 times per year and the company’s website, baseballamerica.com, features exclusive content updated daily. The Baseball America iMag edition can be located in Newsstand in iOS5, from the App Store on iPad, or baseballamerica.com/iPad. Baseball America also produces a Digital Edition and distributes a Zinio edition. Baseball America also publishes several annual reference books such as its Almanac, Directory, Prospect Handbook, Super Register, and Great Parks Calendar.
GrindMedia, a division of Source Interlink Media, is a leading sports and entertainment media company with properties in action/adventure sports, stick and ball sports, and comedy and entertainment. The combined monthly reach of GrindMedia is 20,000,000+ through brands such as Surfer, Snowboarder, Skateboarder, Bike, Powder, SLAM, Baseball America, GrindTV.com, StupidVideos.com and Newschoolers.com. What unifies these different categories is a common target audience – the coveted Gen Y/Millennials, young male consumer. Together, the brands within the GrindMedia portfolio comprise one of the most progressive media groups in the world, leveraging not only authentic scale, but also one of the most influential audiences available.
About Source Interlink Media
Source Interlink Media, is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theater and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
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