ASP PRIME 6.0 LOWERS PRO LURES BIGGEST NAMES IN SURFING TO LOWER TRESTLES
Slater, Reynolds, Buchan, Bourez, De Souza, Andre, Payne and More
SAN CLEMENTE, CA (April 19, 2011) — Many of the top names in surfing will hit the famed cobblestones of Trestles on May 3-7, 2011, for the 6.0 Lowers Pro. The stakes: a chance to win the coveted 14-karat solid gold railroad spike, a $40,000 first-place payout, and vital points to maintain their ASP rankings. With an increased prize purse of $250,000, a $30,000 gold trophy, and major Association of Surfing Professionals (ASP) PRIME points on the line, the 6.0 Lowers Pro will be an event few surfers will want to miss.
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Twenty-seven of the top ASP World Title surfers are entered in the 96-man field of the 6.0 Lowers Pro. Standouts include 10-time defending World Champion and current ASP #1 Kelly Slater as well as: #3 Tiago Pires (PRT), #5 Brett Simpson (Huntington Beach, CA), Matt Wilkinson (AUS), Alejo Muniz (BRA) and Dusty Payne (Wahiawa, HI) and #9 Adrian Buchan (AUS), Michel Bourez (PYF) and Adriano De Souza (BRA). Jadson Andre (BRA) and Julian Wilson (AUS) currently tied at #13, and Dane Reynolds (Ventura, CA), Patrick Gudauskas (San Clemente, CA) and defending 6.0 Lowers Pro Champion Gabe Kling, all tied at #24 are also in the mix.
The 6.0 Lowers Pro is the first of only three PRIME contests in North America. The ASP’s relatively new PRIME designation, the highest possible rating with the most available points, is limited to only a few superior competition venues around the world. The significant points on offer are particularly attractive to competitors in the ASP World Title race who are trying to re-qualify for next year’s Dream Tour.
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A bevy of top young talent will also be on hand for the upgraded ASP five-star Oakley Pro Junior, which will run concurrently. The Oakley Pro Junior will see 32 men (20 years and younger) battling for ASP regional ratings points to qualify for the World Junior Tour events. Those to watch include 2010 North American Champion Nat Young (Santa Cruz, CA), current North American #1 Kolohe Andino (San Clemente, CA), #2 Conner Coffin (Santa Barbara, CA), #3 Luke Davis (Capo Beach, CA) and #4 Evan Geiselman (New Smyrna Beach, FL). Andrew Doheny (Newport Beach, CA) will be back to defend his big win from last year and the international contingent includes 2010 World Junior Champion Jack Freestone (AUS), Caio Ibelli (BRA), Shaun Joubert (ZAF), Kaito Ohashi (JPN) and Frederico Morais (PRT).
Both the 6.0 Lowers Pro and Oakley Pro Junior will feature an HD webcast with live video coverage and scoring for all five days of competition with announcers Sal Masekela, Mark Fewell, Dino Andino, Saxon Boucher, Chris Mauro, Brad Gerlach and Jodie Nelson.
For more information about the 6.0 Lowers Pro, visit nike6lowerspro.com. For more about the Oakley Pro Junior, visit oakleyprojunior.com.
The 6.0 Lowers Pro and Oakley Pro Junior wouldn’t be possible without the generous support of sponsors. A special thank you goes out to presenting sponsors Nike 6.0 and Oakley, co-sponsors Red Bull and Sierra Nevada, media sponsor SURFER Magazine and official forecaster Surfline.com.
About Nike 6.0
The Nike 6.0 brand defines innovation and embodies the creativity of youth, united by action. Nike 6.0 delivers footwear and apparel to support the new generation of action sports athletes who are changing the worlds of surf, snow, moto, BMX, wake and freeski. Their unlimited potential and contagious energy deliver the future through performance and lifestyle. www.nike6.com
About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at oakley.com.
About SURFER
In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include SURFERmag.com, Fantasy SURFER, The Hot 100, My SURFER Cover and a myriad of SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s Action Sports Group (ASG), which reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. www.SURFERmag.com
About Action Sports Group/Grind Networks
Reaching more than 10 million enthusiasts per month, Source Interlink Media’s Action Sports Group (ASG)/Grind Networks is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, Powder, Canoe & Kayak, SUP Magazine, Dirt Rider, and ATV Rider, Source Interlink Media’s ASG/Grind Networks delivers a cutting-edge network of online properties such as Fantasy Surfer and The Hot 100, events and television programming. In addition, ASG/Grind is the exclusive provider of action sports content for Yahoo! Sports through Grind TV and its numerous assets. www.actionsportsgroup.net
About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
Media Contacts:
Dawn Hamilton
KHPR for ASG
310.295.1189
dhamilton@khpublicrelations.com
Monet Quick-Smits
Public Relations
949-370-7083
monet.quick@sorc.com
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