2013 POWDER AWARDS TO BENEFIT HIGH FIVES FOUNDATION

13th Annual Red Carpet and Awards Show Will be Held at Park City Live on
Opening Night of Sundance Film Festival

SAN CLEMENTE, Calif. (Dec. 13, 2012) – POWDER Magazine is pleased to announce the High Fives Foundation as the official non-profit partner of the 2013 Powder Awards, presented by Icelandic Glacial, for the third consecutive year.

Landon McGauley (pictured 5th from the left) tests out his new sit ski at Alpine Meadows, California. PHOTO: COURTESY OF HIGH FIVES

“Each season, the Powder Awards committee selects a non-profit partner with a simple goal of helping to raise awareness, as well as donations,” said POWDER Publisher Ashley Otte. “Roy, Adam, Steve, and the entire High Fives family are making a difference in our community by helping skiers continue to follow their dreams after suffering serious injuries. I’m pleased to continue our partnership with High Fives and look forward to helping increase donations this season to enable the continued success for years to come.”

Based in Truckee, California, High Fives was co-founded by Roy Tuscany to raise money and awareness for athletes that have suffered a life-altering injury while pursuing their dream in a winter action sports endeavor. The organization became an official 501c.3 non-profit in 2009 and as of December 2012, they have issued over $400,000 in grants, assisting 34 athletes. Currently, the foundation is undergoing a major expansion renovation of the C.R. Johnson Healing Center in an effort to continue to offer a place that promotes rehabilitation, strengthening, and positivity.

“The continued support of High Fives from POWDER is unbelievable,” said Tuscany, president of High Fives. “To have the endorsement of The Skier’s Magazine legitimizes our efforts.”

For more information on the foundation and the healing center, click-in to HighFivesFoundation.org and CRJohnson.org.

The 13th annual celebration presented by Icelandic Glacial is debuting for the first time in Park City, Utah, on Jan 17th. Kicking off the opening night of the Sundance Film Festival, the biggest night in skiing will honor the world’s best skiers, filmmakers, and photographers with a live webcast at PowderAwards.com.

Voting for the annual Reader Poll to determine the worlds best and most popular athletes is still open at PowderAwards.com/Vote through December 31, 2012. Votes can also be submitted via Twitter and Instagram by naming or picturing the athletes and including the hashtag #PowderAwardsVote.

Attendance is open to the public, with the live-streaming webcast beginning at 7 p.m. (MST) at PowderAwards.com.

For Media credentials and registration, contact Dawn Hamilton at dhamilton@khpublicrelations.com.

Click-in to PowderAwards.com for more information, follow Powder on Facebook Facebook.com/PowderMag and Twitter @PowderMagazine and start the conversation with #PowderAwards.

Special thanks to presenting sponsor Icelandic Glacial, as well as supporting sponsors GoPro, Kru82 Vodka, Paradigm Audio, and Red Bull.

About Icelandic Glacial Natural Spring Water
Born and bottled in Ölfus, Iceland, Icelandic Glacial is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint. The source of Icelandic Glacial is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 5,000 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4. As a testament to its exceptional purity, Icelandic Glacial was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012. Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.
For more information about Icelandic Glacial, visit www.icelandicglacial.com. Follow us on Twitter @IcelandicWater and Facebook.com/IcelandicGlacial

About POWDERFor 41 years, POWDER, The Skier’s Magazine, has been produced by and for those who embrace skiing, and is developed through a collective love of two things: good skiing and good magazines. Since it’s inception in 1972, the strength of the POWDER title has been based on authenticity, experience, and respect for its readers—the most passionate, dedicated, and loyal in the sport. POWDER is part of Source Interlink Media’s Grind Media that reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit www.powder.com.

About GrindMedia Reaching more than 10 million enthusiasts, Source Interlink Media’s Grind Media is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, POWDER, ATV Rider, Dirt Rider, Canoe & Kayak and SUP Magazine, Grind Media delivers a cutting-edge network of online properties such as Fantasy Surfer, events and television programming. For more information, please visit www.grindmedia.com.

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Media Contact:
Dawn Hamilton
KHPR for GrindMedia
310-295-1189
dhamilton@khpublicrelations.com