2013 Powder Awards to Benefit High Fives FoundationThursday, December 13, 2012
2013 POWDER AWARDS TO BENEFIT HIGH FIVES FOUNDATION
13th Annual Red Carpet and Awards Show Will be Held at Park City Live on
SAN CLEMENTE, Calif. (Dec. 13, 2012) – POWDER Magazine is pleased to announce the High Fives Foundation as the official non-profit partner of the 2013 Powder Awards, presented by Icelandic Glacial, for the third consecutive year.
“Each season, the Powder Awards committee selects a non-profit partner with a simple goal of helping to raise awareness, as well as donations,” said POWDER Publisher Ashley Otte. “Roy, Adam, Steve, and the entire High Fives family are making a difference in our community by helping skiers continue to follow their dreams after suffering serious injuries. I’m pleased to continue our partnership with High Fives and look forward to helping increase donations this season to enable the continued success for years to come.”
Based in Truckee, California, High Fives was co-founded by Roy Tuscany to raise money and awareness for athletes that have suffered a life-altering injury while pursuing their dream in a winter action sports endeavor. The organization became an official 501c.3 non-profit in 2009 and as of December 2012, they have issued over $400,000 in grants, assisting 34 athletes. Currently, the foundation is undergoing a major expansion renovation of the C.R. Johnson Healing Center in an effort to continue to offer a place that promotes rehabilitation, strengthening, and positivity.
“The continued support of High Fives from POWDER is unbelievable,” said Tuscany, president of High Fives. “To have the endorsement of The Skier’s Magazine legitimizes our efforts.”
The 13th annual celebration presented by Icelandic Glacial is debuting for the first time in Park City, Utah, on Jan 17th. Kicking off the opening night of the Sundance Film Festival, the biggest night in skiing will honor the world’s best skiers, filmmakers, and photographers with a live webcast at PowderAwards.com.
Voting for the annual Reader Poll to determine the worlds best and most popular athletes is still open at PowderAwards.com/Vote through December 31, 2012. Votes can also be submitted via Twitter and Instagram by naming or picturing the athletes and including the hashtag #PowderAwardsVote.
Attendance is open to the public, with the live-streaming webcast beginning at 7 p.m. (MST) at PowderAwards.com.
For Media credentials and registration, contact Dawn Hamilton at firstname.lastname@example.org.
Special thanks to presenting sponsor Icelandic Glacial, as well as supporting sponsors GoPro, Kru82 Vodka, Paradigm Audio, and Red Bull.
About Icelandic Glacial Natural Spring Water
About POWDERFor 41 years, POWDER, The Skier’s Magazine, has been produced by and for those who embrace skiing, and is developed through a collective love of two things: good skiing and good magazines. Since it’s inception in 1972, the strength of the POWDER title has been based on authenticity, experience, and respect for its readers—the most passionate, dedicated, and loyal in the sport. POWDER is part of Source Interlink Media’s Grind Media that reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit www.powder.com.
About GrindMedia Reaching more than 10 million enthusiasts, Source Interlink Media’s Grind Media is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, POWDER, ATV Rider, Dirt Rider, Canoe & Kayak and SUP Magazine, Grind Media delivers a cutting-edge network of online properties such as Fantasy Surfer, events and television programming. For more information, please visit www.grindmedia.com.