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2012 OAKLEY SURF SHOP CHALLENGE SERIES PRESENTED BY SURFER MAGAZINE WRAPS UP WITH NORTHWEST REGIONAL QUALIFIER IN SANTA CRUZ
SAN CLEMENTE, Calif., August 23, 2012 —The 2012 Oakley Surf Shop Challenge presented by SURFER Magazine makes its final regional stop at Steamer Lane in Santa Cruz, Calif. on Aug. 31 for the Northwest Regional Qualifier.
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| 2011 Northeast Regional Champions O’Neill Surf Shop |
The event series pits four-man teams—two surf shop pros and two shop employees—against each other for a chance to win $10,000, an advertising spread in SURFER Magazine, and the title of best surf shop in the country. Overall, nearly 300 surfers from 70 shops around the U.S. will compete over the course of seven regional qualifying events. In an exciting addition for 2012, the winning team of each region will receive an all-expense-paid trip to Bali, Indonesia, to compete in the National Championship in October.
The Pacific Northwest serves up a highly contested Regional Qualifier year after year. O’Neill Surf Shop has historically dominated, with wins in 2007, 2008, and 2011, but neighboring Pacific Wave snuck in to claim the win in 2010 and Peter Mel’s Freeline snagged the 2009 win. With a trip to Bali on the line, all three teams will be looking to re-claim the title. Team Channel Islands, Revolution Surf Co., and Arrow Surf Shop are also strong competitors to watch for.
Watch the 2011 Northwest Qualifier Video Highlights at surfshopchallenge.com.
The list of 2012 invited Northwest teams:
* Pacific Wave
* The Beachhouse
* O’Neill Surf Shop
* Rincon Designs Surf Shop
* Norcal Surf Shop
* Channel Islands Surfboards
* Revolution Surf Company
* Arrow Surf Shop
* On the Beach Surf Shop
* Wavelengths SBI Boardshop
* Freeline Design Surf Shop
* Proof Lab Surf Shop
* Sundance Beach
* Moondoggies Surf Shop
* CCS
* Pancho’s Surf Shop
* Mavericks Surf Shop
Kicking off April 6 with Event No. 1 at Seaside Reef in Cardiff, Calif., former National Champions (2008) SurfRide earned their ticket to Bali by winning the Southwest Regional Qualifier. Wave Riding Vehicles (Mid-Atlantic), Heritage Ocean City (Northeast), Jack’s Surfboards (West), Town & Country (Hawaii) and Sunrise (Southeast) have also qualified. The seven qualifying teams will travel to Bali, Indonesia to compete at Keramas from October 6-10 for the National Championship.
For all of the latest information including photos, video footage, results and more, check out www.surfshopchallenge.com. Start the conversation with #OSSC.
About Surf Shop Challenge
Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with seven qualifying regional events around the country, culminating in a national championship in Bali, Indonesia for the first time in 2012. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.
About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at oakley.com
About SURFER
In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include Surfermag.com, Fantasy Surfer, and the SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s GrindMedia, which reaches more than 22-million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. To learn more, visit www.surfermag.com
About GrindMedia
Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt Rider, ATV Rider, and Paved. Along with our standalone websites, including GrindTV.com, Newschoolers and Motocross.com, GrindMedia is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit www.grindmedia.com
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