Circulation & Demographics

CIRCULATION
Established: 1964
Circulation: 88,630
Subscribers: 68,035
Newsstand/Surf Shops: 18,595
Male: 73%
Frequency: 12X
Median Age: 19
Median Household Income: $69,737

DEMOGRAPHICS
Average Annual Number of Days Participating in Sport: 150
Average Years Surfing: 8.9
Average Amount Spent on Equipment: $820 per year
Average amount spent on Surf Trips: $1,722
84% of readers shop for surf products at their local surf shops
78% of readers save their issue after reading it