Circulation & Demographics

CIRCULATION
Circulation: 96,000
Subscribers: 70,440
Newsstand/Surf Shop Sales: 23,560
Promotional/Event Copies: 3,500
Readers Per Copy: 6
Male: 74%
Frequency: 12x
Median Age: 22
Median Household Income: $73,684

DEMOGRAPHICS
Surfing Experience
Beginner: 18%
Intermediate: 67%
Expert: 15%
Avg. Years Experience as a Surfer: 8 Years
Average Annual Number of Days Participating in Sport: 150