Circulation & Demographics

CIRCULATION
Established: 1987
Circulation: 72,826
Subscribers: 74%
Newsstand: 26%
Readers Per Copy: 7
Male: 77%
Female: 23%
Frequency: 8X
Median Age: 22
Median Household Income: $85,715

DEMOGRAPHICS
Travel
37 Days: Average number of riding days
3-4 snowboard trips per season
4-5 days: average length of trip
60% drive 40+ miles to their local resort
73% plan to purchase a new car in next 12 months