Circulation & Demographics

CIRCULATION
Established: 1971
Total Distribution: 110,000
Circulation: 70,000
Subscribers: 43,000
Newsstand: 27,000
Film tour, Events, Lodge Copies: 11,000
Reader per Copy: 4
Frequency: 6X

DEMOGRAPHICS
Male: 94%
Median Age: 32
Median Household Income: $77,779
Average # of days skied per season: 40
Advanced/expert/pro skier: 95%
Average #of years skiing: 23
Took an overnight ski trip in the past year: 90%
Average # of ski trips taken in the past year: 3.5
Average # of days per trip: 4.2