RIP CURL GROMSEARCHMonday, August 1, 2011
Date: May – November 2011
Elements: 5 event series culminating in an international championship.
Estimated attendance: 3,000.
Webcast: 20,000 + unique impressions championship webcast
Overview: GromSearch is a 5 event amateur series developed to recruit top surfers into the pro ranks of the Rip Curl organization in a dynamic grass roots environment. The series culminates at a the world renown Rip Curl Search, a mobile World Championship Tour event. Supported in print/online by Surfing.
Benefits: On-site, Retail, Supported in print/online/TV by Surfing, Grind Networks, Surfline.com and FUEL TV.