O’NEILL COLD WATER CLASSIC

Date: October 24-30, 2011

Location: Steamer Lane, Santa Cruz, CA

Elements: ASP Men’s Prime, $250,000 Prize Purse

Estimated attendance: 15,000

Webcast: 200,000 + unique impressions

URL: www.oneill.com/cwc/

The O’Neill Cold Water Classic is a mainstay in the North American surf world.  Running for over 20 years straight, most of the world’s best surfers have leapt from the cliffs into the cold and kelp-filled waters of the lane.  Able to hold swell of almost any size, this event promises to pull cheers from the thousands of onlookers that line the cliffs.