OAKLEY SURF SHOP CHALLENGE

Date: April 13 – September 12, 2012

Location: California, New Jersey, Hawaii, North Carolina, Florida

Estimated attendance: 1,500

Prize Purse: $10,000 + $30,000 in advertising

Overview: The Shop Challenge provides a fun, competitive format to the hardest of the hardcore-surf shop teams and is one of the most anticipated contest series of the year. Taking place as a 8 event series regionally around the US, the Shop Challenge is an annual opportunity for shops to put sales numbers aside and settle the score in the water. The Shop Challenge provide the perfect platform to connect with core retailers in a unique and credible way.

Benefits: Onsite, Supported in print/online by Surfer Magazine and Grind Networks.