NIKE 6.0 LOWERS PROMonday, August 1, 2011
Date: May 3-7, 2011
Location: Lower Trestles, San Clemente, CA
Elements: ASP Men’s Prime, $250,000 prize purse, Oakley Pro Junior Men’s 5 Star, $25,000 prize purse
Estimated attendance: 5,000 +
Webcast: 300,000 + unique impressions on two webcasts
Overview: The premier Southern California event on the 2011 Association of Surfing Professionals (ASP) Prime Series and the Junior Pro series positioned at the beginning of May, providing great spectator and media access to the different event elements, which include male professional surfing and daily evening promotions.
Benefits: Pre-Live and Post event editorial coverage in print, online, and TV with promotions featured in Surfer, Surfing, Grind Networks, Fuel TV and other media outlets.