Norb GarrettSenior Vice President, Group Publisher
Norb runs Source Interlink Media’s growing sports and comedy properties which include SIM’s action/adventure sports business, GrindMedia, Baseball America, SLAM and StupidVideos.com/MSN’s The Bubble. Since joining the company in 2010, Norb has overseen the acquisition and integration of the Grind Networks digital media group (October 2010) which includes a content partnership with GrindTV.com and Yahoo! Sports, the re-branding of the Action Sports Group into GrindMedia (July 2011), and the acquisition/integration of Baseball America (December 2011). Additionally, Norb was responsible for SIM’s Home Tech and Marine Groups up through February 2012.
Prior to joining Source Interlink, Norb served as VP Content at Miller Publishing Group, where he oversaw and directed all editorial, online and new media efforts for Tennis, Smash, Spin, Vibe and Where magazines and Web sites. Before that, Garrett was VP Group Publisher/Editorial Director for Primedia, from 2001-2004 after serving as creative director at EMAP Metro Sports Group running properties such as NFL Insider, Sport magazine and Gravity Games. He joined Petersen Publishing in 1997 as Sport magazine’s Editor-in-Chief.
A graduate of the University of Maryland’s Journalism School, Norb lives in San Clemente, CA, which his wife Alyssa and children Taylor and Peyton.
Greg MorrowVP, Digital
Greg Morrow brings over fifteen years of Internet media, product innovation and digital operating experience to GrindMedia. Greg co-founded Grind Networks in 2005 and grew it to become the largest digital action sports media company. Its flagship property GrindTV.com is the official action sports partner of Yahoo!. In October 2010, Grind Networks was acquired by Source Interlink media and combined with the iconic action sports brands including Surfer, Powder and Skateboarder. Prior to founding Grind Networks, Morrow served as General Manager of the Yahoo! Music International properties. Prior to his station as GM of Yahoo! Music International, Morrow served as Director of Product Strategy and Marketing for the Yahoo! Music domestic site. Prior to LAUNCH Media’s acquisition by Yahoo!, Greg served as LAUNCH’s Vice President/Executive Producer, managing the company’s Internet business unit. He initially joined LAUNCH Media following LAUNCH’s acquisition of MUSICVIDEOS.COM, the start-up he both founded and lead as CEO. The company was the first to license music videos from record labels to stream on-demand. Mr. Morrow earned his degree in Mechanical Engineering at the University of California, Santa Barbara.
Chris EngelsmanDirector, Outdoor Sales
Chris Engelsman is a 20-year veteran of the action sports industry. As a former pro snowboarder he traveled the globe competing and searching for the best conditions. Before joining GrindMedia Engelsman helped co-found Elevation Snowboards with Bert LaMar. Five years later he was hired as SNOWBOARDER’s Publisher where he helped increase advertising each year.
Kristen UdeDirector, Integrated Sales
Prior to joining GrindMedia, Kristen served as Associate Publisher for Outside Magazine leading Southwest Sales, bringing 10+ years of sales experience in the outdoor market. She has created and executed successful integrated marketing programs for a broad range of client categories with expert knowledge and experience in automotive, action sports, consumer electronics, apparel, and travel industries. During her tenure at Outside, Kristen dominated market share among the competitors and in her last year broke over a million dollars of new business. Her passion for an active lifestyle was enhanced by her years attending University of Colorado Boulder and living steps from the Beach in So Cal. She loves all board sports and does not discriminate between surf or snow!
Adam CozensDirector, Action Sports Sales
Adam Cozens brings more than 10 years of experience leading online and offline media sales and marketing teams – with impressive results. He has extensive experience in digital media, successfully launching the digital magazine platform Mag Plus for TransWorld Media and creating innovative digital advertising programs yielding double-digit revenue growth. Adam also has also been instrumental in developing new business units, most recently launching the budding new creative agency, PHYSICS.
As Sales Director, Action Sports at GrindMedia, Adam will oversee the revenue and sales strategies related to brands within the Action Sport Group. Those brands include: Surfer, Surfing, TransWorld Skateboarding, TransWorld SNOWboarding, Snowboarder, TransWorld Ride BMX and TransWorld Business. Prior to Grind, Adam was most recently Director of Sales & Marketing for TransWorld Media where he lead the group’s sales and marketing efforts to endemic and non-endemic clients. With his impressive business acumen, communication and leadership merits, and enthusiasm for growth, Adam brings a measurable degree of vitality to the company.
Adam is a California native of five generations and currently lives in Carlsbad, CA with his wife and two children. He has a Bachelor’s degree in Political Science.
Elisabeth MurrayDirector, Digital Sales Strategy
Prior to joining GrindMedia, Elisabeth honed her skills at Yahoo!, where she was responsible for the creation of successful anchor sales programs for Yahoo! Music. In this role, Elisabeth helped generate tens of millions of brand advertising dollars from a long list of Fortune 500 companies, including Nissan, Pepsi, Saturn, Mars, Verizon Wireless and Nokia. Later, she was a key member of the Yahoo! Originals business unit, where she developed brand media packages and sponsorships tied to original programming.
Elisabeth began her online career at a number of music start-ups including Internet Music, Inc. (founded by Jan Renner) and Tonos, Inc. (founded by Carol Bayer Sager, David Foster and Kenny “Babyface” Edmonds.) There she gained extensive technical experience as a web master, flash developer, html coder and database administrator in support. She is a licensed SCUBA instructor, rides a motorcycle, and bakes truly excellent brownies.
Scott DesiderioDirector, Events
Scott is a veteran in the Action Sports industry with over 20 years of marketing, sales, and event operations experience. Scott grew up in the Action Sports industry beginning his career as team manger, and running day to day operations for a small surfboard company over 20 years ago. From there Scott began to grow his strengths within the other Action Sport channels working on sales and marketing for a some of the largest brands in Action Sports. After spending the last 6 years at TransWorld Media leading the Events Department, Scott now brings his expertise and integrated marketing skills to GrindMedia as Director of Events.
Sean NielsenDirector, Event Sales
Sean Nielsen has been immersed in the world action sports publishing for 15 years with a strong background in marketing, sales, and integrated media. Sean currently oversees all event development, production, and sales for GrindMedia in a rapidly changing media landscape.
Jeff KimmelDirector, Engineering
Jeff has ten years of web development experience and oversees all aspects of software development and systems architecture at GrindMedia. Prior to joining the GrindMedia team in September 2006, Jeff worked as a software engineer for Raytheon, Intelligence & Information Systems. Jeff earned his B.S. in Information Sciences and Technology from Penn State.
Chris MauroDirector, Editorial - Digital
Chris Mauro is a 20-year veteran of the action sports industry. The former pro surfer had extensive backgrounds in sales, marketing and retail before jumping full time into media in 1998. While his work covered all of action sports, as Editor of Surfer Magazine he became one of the most authoritative voices in the industry, which led him to books, radio and television roles. Today Mauro oversees the entire field of online action sports editors.
Kasey KelleyDirector, Production
Kasey has worked for the company since January, 1999. She started in the billing department then moved over to sales and marketing. Afterward, she had a brief stint in circulation before ending up in the GrindMedia group working in production. When she is not harassing editors and publishers to hit their deadlines she spends all of her free time with her family. You can usually spot her at Disneyland with her husband Jim, and their children, Van and Cambelle on the weekends.
Adam MinerDirector, Finance
Adam oversees all financial and accounting matters associated with GrindMedia’s operating, investing and financing activities and manages financial reporting, analysis and forecasting. He joined the digital media world in August 2008 as Director of Finance at Sportnet and subsequently joined Grind Networks in April 2009 in connection with the merger of the two action sports media leaders.
Prior to Sportnet, Adam served as Controller at Wasserman Media Group, a leader in sports and entertainment marketing and consulting where he supervised finance and accounting for the events, sales and consulting divisions. Adam also holds a MBA from The University of Texas at Austin McCombs School of Business, where he focused on finance and entrepreneurship in the sports industry and worked on consulting projects and internships with Major League Baseball, Major League Lacrosse, ESPN and AEG Worldwide. His career began at Deloitte, where he earned his CPA license while climbing to manager, running public and private financial statement audit engagements in the consumer business and financial services industries.
Adam earned his B.A. in Business Economics from University of California, Santa Barbara. He and his wife Callie are the proud new parents of Abby Grace Miner.